POP-TARTS are a popular breakfast pastry known for its sweet filling and delicious flavors.
In 2023, the company expanded its branding to include a new college football game, known as the Pop-Tarts Bowl, and now consumers want to know more about it.
Who owns Pop-Tarts?
The toaster pastries known as Pop-Tarts have been around for decades.
They often come in different shapes, sizes, and flavors.
The company is part of Kellogg's brand, which also owns other popular breakfast items like Apple Jacks, Eggos, Frosted Mini-Wheats, Froot Loops, Corn Flakes, Frosted Flakes, and Morning Star Farms.
When were Pop-Tarts invented?
Pop-Tarts' history dates back to the 1960s when Kellogg's chairman William E. LaMothe had a vision of "transforming a delicious breakfast into a toaster-ready rectangle that could go anywhere."
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LaMothe's vision later led to the creation of the beloved pastry and it officially launched in Cleveland, Ohio, in 1964.
By 1965, they had become so popular that the brand expanded nationwide, and then, in 1967, Kellogg's added the iconic frosting consumers know and love today.
What flavors of Pop-Tarts are available?
Pop-Tarts started out with four flavors, Strawberry, Blueberry, Brown Sugar Cinnamon, and Apple-Currant, but has since introduced over 15 additional ones.
The flavors as of this writing include:
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- Frosted Blueberry
- Frosted Brown Sugar Cinnamon
- Frosted Cherry
- Frosted Chocolate Chip
- Frosted Chocolate Fudge
- Frosted Confetti Cupcake
- Frosted Cookies & Crème
- Frosted Grape
- Frosted Hot Fudge
- Eggo Frosted Maple
- Frosted Raspberry
- Frosted S'Mores
- Frosted Strawberry
- Frosted Wildlicious Wild Berry
- Frosted Banana Bread
- Apple Jacks Frosted Apple Cinnamon
- Simply Strawberry
- Snickerdoodle
- Unfrosted Blueberry
- Unfrosted Brown Sugar Cinnamon
- Unfrosted Strawberry
Over the years, Pop-Tarts has also released other flavors that are only available for a limited time.
Where can I buy Pop-Tarts?
Due to Pop-Tarts' popularity, they can be found in stores nationwide.
Some stores where consumers can find the tasty treat include Walmart, Dollar General, Target, BJ's Wholesale Club, and Sam's Club.
Pop-Tarts can also be purchased online through Amazon.
When is the first Pop-Tarts Bowl?
On May 31, 2023, Pop-Tarts announced a new college football game in partnership with the NCAA and Florida Citrus Sports.
"Since turning toast and jam into an ingenious toaster pastry almost 60 years ago, Pop-Tarts has always been about making the world more fun, more unexpected and more delicious for fans of all kinds," Heidi Ray, the Senior Director of Marketing, Pop-Tarts, said in a statement.
"We're ecstatic to be the new title sponsor of the Pop-Tarts Bowl with our partners at Florida Citrus Sports and cannot wait to host Crazy Good experiences for fans and players alike in Orlando, and for those joining us from home."
The first annual NCAA Pop-Tarts Bowl will feature top teams from the Atlantic Coast and Big 12 Conferences and will be held at Camping World Stadium in Orlando, Florida, on Thursday, December 28, 2023.
"We're excited to partner with Pop-Tarts and look forward to welcoming another one of America's most beloved brands to Orlando," Florida Citrus Sports CEO Steve Hogan said.
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"The best bowl trip in college football only gets better with the Most Valuable Pastry on your team, so get ready for unforgettable experiences at the Pop-Tarts Bowl debut this December."
Kickoff is scheduled to begin at 5.45pm EST and can be watched live on ESPN.
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