CHILDREN In Need raised a record £60 million last year and this year organisers are hoping to better that incredible figure.
But where can you buy merchandise and clothing in support of the event?
Where can you buy Pudsey Bear merchandise?
Children In Need is taking place, tonight, November 17, at 7.30pm on BBC1.
To mark the event, the BBC launched a new Pudsey Shop online where those looking to support the event can pick up various Pudsey-themed merchandise - unfortunately as the event is this week they are now unable to guarantee delivery in time for the appeal show.
Merch up for grabs includes everything from Pudsey ear headbands, Adopt A Pudsey toys, T-shirts for both men and women, giant Pudsey bears, keyrings and hats.
There are also Blush bear versions of certain designs available.
Items are available from bbcchildreninneedshop.co.uk.
You can also order items from Amazon, Debenhams and Asda.
What Children in Need 2017 clothes can you buy from Asda?
George at Asda is also selling clothes to show support for Children In Need.
Currently, children's items include a Pudsey Tutu Dress, from £10, which comes in sizes five to six years and seven to eight years.
There is also a pair of Pudsey Fleece Pyjamas, from £9, which are available in sizes for kids between ages one and six.
There are also various T-shirts for adults and cuddly accessories.
Who's in the line-up to present Children In Need 2017 with Graham Norton?
This year's line up in headed up by comedian and presenter Graham Norton with a host of other famous faces supporting on the night.
Strictly Come Dancing's Tess Daly will also take to the stage on the night along with presenter and wheelchair basketball player Ade Adepitan.
The Great British Bake Off's Mel Giedroyc is also involved, along with husband and wife team Rochelle and Marvin Humes.
How long has Children In Need been going on?
The first BBC charity broadcast was in 1927, in the form of a five-minute radio broadcast on Christmas Day.
The appeal raised about £1,143, (about £27,150 in today's money), and was donated to four children's charities.
The first Children In Need broadcast was in 1980 where £1million was raised, and it's been going every since.
The show was presented by Terry Wogan for 35 years from 1980 to 2014 before ill health caused him to hand the baton over to Dermot O'Leary.
Terry sadly passed away in 2016, with last year's Children In Need being the first following his death.
Tess Daly and Greg James pay tribute to Terry Wogan on Children in NeedMORE ON CHILDREN IN NEED
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